Archive for November, 2011

We are almost at the two year anniversary of our SEO Blog on the Evolving Interactive website. In the search marketing industry, a lot can change in a period of weeks, let alone two whole years. (Check back with us on January 14 2012 for a special blog post.) However, even in this ever changing industry, there is a golden rule that everyone, SEO’s and small businesses alike, should follow. Optimize your website for your customers first, and the search engines second.

In the early days of search, the black hat tactics that made a website look juicy to a search engine seem archaic and obvious now. Keyword stuffing, putting colored keywords on a same color background, spamming comment boards (this still happens, sadly and comically); and the list goes on. All of these tactics were used to help boost the strength of a website that really had nothing to offer to people / potential customers once they got to the site. As search engines caught on to these “strategies

Of all of the various SEO strategies, link building shares time between being the most tedious and frustrating, or the most effective and rewarding. In most cases, it is all of the above.  Link building is the on-going process of reaching out to other sites that share interests or subject matter with yours, and having them link back to your site. I liken it to having one of these sites “Like