According to the Associated Press, Google has tweaked their social hub, Buzz in response to privacy concerns. Gmail users worried that Buzz made their email contacts visible to others. It did so by turning these email contacts into followers (or in Facebook terms, “friends
Iran’s telecommunications agency announced a permanent suspension of Google’s email services. According to the agency, they will be rolling out a national email service for Iranian citizens. All this in the midst of an expected anti-government protest; which stems from last May’s presidential elections. If you remember, Twitter played a huge role for communication during the protests; this caused a lot of Iranian citizens to be reliant on western technology. Prior to May’s election, the Iranian government blocked access to Facebook. Not only have the social networking sites and Gmail been blocked, the Wall Street Journal reports that the police have confiscated satellite dishes from residential rooftops.
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Google announced on their blog today that they will be building and testing ultra high-speed networks throughout multiple trial locations in the United States. Their plan is to deliver internet at a speed of more than 100 times faster than what most people have. Over 50,000 homes will receive 1 gigabit per second, fiber-optic broadband at a competitive price. According to Google:
Our goal is to experiment with new ways to help make Internet access better and faster for everyone. Here are some specific things that we have in mind:
• Next generation apps: We want to see what developers and users can do with ultra high-speeds, whether it’s creating new bandwidth-intensive “killer apps” and services, or other uses we can’t yet imagine.
• New deployment techniques: We’ll test new ways to build fiber networks, and to help inform and support deployments elsewhere, we’ll share key lessons learned with the world.
• Openness and choice: We’ll operate an “open access” network, giving users the choice of multiple service providers. And consistent with our past advocacy, we’ll manage our network in an open, non-discriminatory and transparent way .
Within the past year, Google has managed to throw their hat in the ring in social networking and mobile phones. Their play in the mobile phone arena has even caused a potential partnership between Microsoft and Apple. With their announcement today, one could only wonder if Verizon and Comcast are working on a collaboration of their own.
The last two major announcements Google made came with a lot of hype and high hopes. Google Wave did not live up to the hype and the jury’s still out on the Nexus One. If their high-speed internet lives up to the hype, Google can corner the market in ways we never thought of before.
In the past few weeks Google announced that they were no longer offering Radio and Print ads. Just another reason why Search Engine Marketing is here to stay. The inventory that Google was providing for these services were on a remnant basis and when we approached clients that may have been opened to these advertising outlets, they were not confident that these inventory sources would help them reach their goals.
The services did not offer attractive pricing for clients that have used print and radio in the past. The fact that they were not able to get choice positioning was also a negative factor that could have contributed to the downfall of Google Radio and Print ads. It was a good effort on Google’s part to try to bring in more revenue, but the fact remains that Search Engine Marketing still remains to be the best ROI producers for most companies and businesses that advertise. This is simply why print ad revenue continues to dive down year after year.
What we thought was attractive about these two particular services was the reporting capabilities that Google so often emphasized. It is hard to measure these advertising sources and even with Google’s cool tools and gadgets, it was hard to correlate the results to the advertising.
The main lesson learned from this endeavor: Search Engine Marketing is the best bang for your buck.
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