All posts in Search Engine

Many businesses invest hundreds if not thousands of dollars into their websites, hoping that it will generate sales and leads. Far too often, pros in Search Engine Marketing come across websites that, plain and simple, are not conducive to maximizing their business goals. Here are some quick tips to help enhance your user experience that should result in an increase in conversions.

  1. Calls To Action — Sites that lack calls to action tend to receive a lower conversion rate than ones that plaster their website directing searchers to actions. It could be as simple as adding buttons that say, “Sign Up Now,

Yesterday, Microsoft announced that it was laying of 5000 people from its workforce.  Sure we can blame the failing economy, but many people are contributing this major layoff on the Window’s Vista operating system. While it has not been yet reported if any of the layoffs are going to affect the Microsoft Advertising division, it has been reported that they are looking to expand this division post-layoff.

Microsoft AdCenter has come a long way in the past couple years. One of the last major search engines to step up its advertising platform, I have to admit they are doing a great job of trying to keep up with Google’s advertising technologies. AdCenter has already surpassed Yahoo’s Panama system, which is often far more complicated and tedious to manage (try making bulk changes on the fly!!!).

Recently added to MSN’s arsenal is the desktop software (currently in Beta) that rivals Google’s Adwords Editor.  Microsoft Advertising has also expanded it’s program to offer a more CPA-focused capabilities.  While the advertising programs keep improving one thing that MSN should concentrate on is expanding its user-base.

eVolving Interactive uses MSN to bring in supplementary traffic for its clients. We have found that the inventory has consistently stayed low. I believe that MSN could be a leader in Search Engine Marketing if they did a better job trying to attract everyday people into using it’s search engine.

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In a time of economic distress, Google still managed to increase it’s revenue 18% from the previous year’s Q4, according to ClickZ’s, Zachary Rodgers.

The article mentions that CPC’s keep increasing and this is a sign that people are still clicking on Sponsored Links. This is not surprise to anyone that works in Search Engine Marketing (SEM). We have seen increasing prices for clicks especially on Google. We have yet to see any CPC’s decrease without campaign optimizations in order to adhere to best practices on increasing quality scores.

In fact, every day we have seen that we have been having to increase our bids to maintain results. The downside is that this affords advertisers even less clicks.

Of of Google’s SVP’s was quoted as saying, “If a recession caused less commerce to take place, that would adversely impact us and you’d see CPCs go down,

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