Many businesses invest hundreds if not thousands of dollars into their websites, hoping that it will generate sales and leads. Far too often, pros in Search Engine Marketing come across websites that, plain and simple, are not conducive to maximizing their business goals. Here are some quick tips to help enhance your user experience that should result in an increase in conversions.

  1. Calls To Action — Sites that lack calls to action tend to receive a lower conversion rate than ones that plaster their website directing searchers to actions. It could be as simple as adding buttons that say, “Sign Up Now,