In a time of economic distress, Google still managed to increase it’s revenue 18% from the previous year’s Q4, according to ClickZ’s, Zachary Rodgers.

The article mentions that CPC’s keep increasing and this is a sign that people are still clicking on Sponsored Links. This is not surprise to anyone that works in Search Engine Marketing (SEM). We have seen increasing prices for clicks especially on Google. We have yet to see any CPC’s decrease without campaign optimizations in order to adhere to best practices on increasing quality scores.

In fact, every day we have seen that we have been having to increase our bids to maintain results. The downside is that this affords advertisers even less clicks.

Of of Google’s SVP’s was quoted as saying, “If a recession caused less commerce to take place, that would adversely impact us and you’d see CPCs go down,

Pay Per Click advertising is probably one of the best marketing strategies to increase your ROI. Often times you hear that you can get clicks for $.05, $.10, etc., but for the most part those days are gone. Pay Per Click has become increasingly competitive and the longer you wait to jump into the game the more you are going to pay.

Some of the highest paying verticals include education, insurance, law, and real estate. Although these industries can be fairly pricey, these clients find that even at higher CPC costs, their Cost Per Acquisition (CPA) is still significantly lower then other advertising outlets (yellow pages, direct marketing, tv, radio, etc.).

Check out ClickZ’s latest stats on average CPC’s

Thank you for visiting our blog. The Search Engine Marketing world is always evolving and new strategies and methods are coming to the forefront by  the time you figured out the latest news. Our analysts are always are staying on top of things and would like to share it with clients and people just interested in Search Engine Marketing, Search Engine Optimization, Social Media Optimization and even general marketing. We will be reporting on breaking news in the SEM and SEO world and even giving out tips from time to time.

If you have questions please feel free to posts and we will do our best to answer.


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