All posts tagged social media optimization

Today on the Evolving Interactive SEO Blog, we feature a guest post about how to optimize your Facebook profile in a few easy steps. Social media management is a key element to optimizing your business for search engines, a point our guest blogger points out.

Whether you’re running a business or you’re trying to promote yourself, you need to use social networks like Facebook to reach new audiences. Here are a few tips for quickly gaining new followers on Facebook.

1. Engage your followers

Don’t be afraid to ask your readers questions or to offer prizes and contests through your Facebook page. When you make an attempt to communicate with your page’s fans, you bring a lot of positive attention to your page and increase your chances of a viral post.

When you engage your followers, make your posts short and sweet. Try to hook your audience’s attention. If you’re having a lot of trouble getting followers, you might even offer a prize to viewers who share your Facebook page with their friends.

2. Don’t self-promote too frequently

Once you have visitors coming in from shared posts, ads and links, you need to make sure that the first thing that visitors see is a page that offers some value to them. If all of your posts promote your business, band or self, you won’t win too many new followers.

Vary your posts and try to give your visitors a reason to come back. Post interesting links and invite discussion in the comments of each post. You’ll stand a much better chance of getting a viral post that can drive more attention to your page. Remember to check your Facebook page’s Insights to see whether visitors are responding well to a specific type of post.

3. Optimize your page

One of the easiest ways to get quick traffic is to make sure that your page looks impressive. Pay a professional graphic design company to make appropriately sized images for your page. Use an optimized URL by visiting the settings of your Facebook page and make sure that the new URL is easy for your visitors to remember. Delete boring or irrelevant posts and make sure that your page looks professional.

When you have a good Facebook page, you can add your URL to your email signature, put it on business cards and promote it directly, but wait to take this step until you’ve optimized every element. Eventually, growing your base of Facebook followers will be as easy as posting regular updates and including your URL wherever you can, but first you need to understand your audience to make the type of page that people follow regularly.

Guest post courtesy of Shai Atanelov, the Client Services Director for New Edge Design, a web design company in New York.

bike trailer
bone marrow donation
asheville north carolina
monster high wiki
newly released dvds

Last week, Google announced that its new Social Network platform, Google Plus, will now effect search results.  The buzz spread like wildfire across the SEO industry. How much of a game changer will this be? Will search engine optimization still matter if search results are now personalized instead of taking the most relevant and trustworthy sites and ranking them accordingly?

It’s no secret that Google’s main goal for the past year has been integrating their new budding social network with their search results. Anyone logged into their Google account with a Google Plus profile will see a different set of results than a searcher not logged in. Google Plus users will have the option of personal or worldwide results. There is an icon at the top right of the SERP that shows a silhouette of a person or a globe, and the Plus user can toggle between the two sets of results.

Clicking on the person icon, the top results for a search will be based on recommendations, or Plus 1’s, that you and the people in your circles have made, or info that others have shared with you. Results with reviews and pluses will have higher ranking then those without. By switching over to the globe, you will see the natural results without these social signals affecting them as directly.

Google has used social signals as a part of their algorithm for years, with personalized results getting a boost.  Twitter follows, Facebook likes and shares, and Yelp reviews have factored in to results; companies have used this buzz to crawl up the rankings. Facebook and Twitter have criticized this change, citing that Google will give preferential treatment to its own social signals, a claim Google has denied.

Other features to Google Plus, like the fact that users must opt-out of the personal search and not opt-in, have led to concerns among users and SEO’s. However, it is easy enough to switch the results back to the global, impersonalized results. There is even a way to permanently remove the personalized results in the search settings. Concerns about privacy are also prevalent, as anyone with access to private information can share it publicly. It is ultimately up to the user who they share info with, but the receiver can post it at their whim, so know your circles. As with anything on the internet, it’s a good rule of thumb that if you wouldn’t want your content on the web, don’t upload it to begin with.

As Google Plus fixes the issues and bugs that are inevitable as it gains in popularity, it will be important to make the most of its features. As the social signals for sites that have “Plus 1’s

One of my neighbors is starting his own business, and as such, a new website. He asked me earlier today if he should bother putting a blog on his site, as he’s seen on his competitors and other sites across the web.

The short answer is yes.

The long answer is as follows.

There are several great reasons to have a blog on your company’s website, no matter what stage of business you are in. One of my major rules in SEO is that while your site should be optimized for the search engines, it should be geared towards your potential customers. Your blog puts you in a great position to do both.

Blog For Your Customers:

Having a blog and updating it frequently with stories and anecdotes relevant to your industry tells potential customers that you are an expert. If they are using a search engine to find you, they have other options. You want to stand out from this crowd. Your blog doesn’t (and shouldn’t) just have to be stories about your specific business, though it is great to throw up a few self-promotional posts about a deal, product or service every few posts. You can also write about what is trending in your industry, and how that affects your business and your customers.

This is also a good opportunity for you to expand your brand. If you can write a few posts that are very informative, charming, funny, witty, etc. your readers will put you in front of other readers, who become followers, who could become customers. Your blog can and should easily tie in to the other social media you are running for your site (you are right?). When you have a new blog post, tweet it, share it, plus it; and invite your followers to do the same. Maybe offer a few prizes or discounts to followers who help get you out there. The more people you can attract to your blog, the more people you attract to your site where people can learn about who you are and what you do well.

Blog For Search Engines:

Again, you should write posts targeting your customers. They are the ones that will be hitting up your shopping cart and calling about services, not Google. However, you still need to make sure you are optimizing your blog for search engines. This means using this valuable space for keyword rich content. Since you’re already writing about your industry, it isn’t hard to relate it directly to your business and a specific keyword you want the search engines to notice.

Next, your site can be developed so the blog posts count for additional pages. It helps your site to have extra inner pages indexed by the search engines, especially if they are rich in valuable content. And while your blog should be a separate page on your site, it will help to have the most recent post on your homepage (and just your homepage). This ensures that your homepage is getting fresh new content every few days or so, which will make the search bots want to crawl your site more. And having the new post on your site will draw your readers to your home page to check up on the latest. This will build your site’s value in the eyes of the Google bots.

In the end, the long answer arrives at the same point. Yes, it is very valuable for your site to feature a keyword rich blog that happens to tell your customer what they want to know. You don’t have to post every day, but don’t wait too long before you write a new one either. You want your customers to come to your site often and like what they see.

hp photosmart c4780
farm and home
amazon kindle support
lucile packard childrens hospitals
victorinox swiss army


Last week we wrote about how large corporations were using Twitter to improve their brand image and connect with customers in new and interesting ways. This week we want to show you some simple strategies small businesses can use to monitor their brand on Twitter and other social media sites.

If your business is brand new to social media, start by creating profiles on LinkedIn, Twitter, Facebook and other social media websites. By taking this simple step, you will begin taking ownership of your company name on search results. This is an easy reputation management tactic.

The idea is that when someone searches your company name, you want to control the results they see; particularly on the first page. Instead of seeing things that are out of your control like a bad customer review or lousy press, the searcher will see your home page followed by the social media profiles you set up and perhaps some other IYP and directory listings. There are only ten spots on a search engine results page. By creating these profiles and utilizing some basic SEO tactics, you can control all ten results without much effort. (Tip: creating a Wikipedia page is also a helpful way to control the results).

After you have set up the profiles, what next? A good place to start is at This search tool from Twitter allows you to search their entire stream for keywords, like your brand name or your products and services. Enter your company name and perform a search. If someone Tweeted about your company, it may be a good idea to try to connect with them. Politely @reply to their message and if they are unhappy, see if you can address their concern. If they are saying how great your company is, thank them for the support.

For many small businesses, their company name isn’t being discussed everyday and repeating this exercise can be a waste of time. Instead tools like Tweetbeep will do the work for you and send you emails when someone Tweets about your company. There are a lot of articles about Twitter tools, but there are a few good ones: here, here and here.

Finally, develop a long term plan. Remember that social media is about community building. If you can give advice and become active among industry experts, your community will grow. The new local trends feature shows what people are talking about in your area. Become active in community discussions. If you use Twitter simply as a way to consume information rather than provide information, you will have a hard time building a community. But if you can create a community of people interested in your Tweets, you will improve your brand name and your company’s ability to retain clients.

bill of lading
kim zolciak wedding
blocked games at school
organizing for america
ammonia and bleach

Thank you for visiting our blog. The Search Engine Marketing world is always evolving and new strategies and methods are coming to the forefront by  the time you figured out the latest news. Our analysts are always are staying on top of things and would like to share it with clients and people just interested in Search Engine Marketing, Search Engine Optimization, Social Media Optimization and even general marketing. We will be reporting on breaking news in the SEM and SEO world and even giving out tips from time to time.

If you have questions please feel free to posts and we will do our best to answer.


Evolving Interactive

Ibs symptoms

american airlines promotion code
evo 3d review
defamation of character
child labor laws
dish network careers