All posts tagged SEO advice

Here in Chicago, it’s raining links and blogs. (SEO joke. Sorry.) In our last blog post, we discussed being proactive and original with your SEO campaigns, wowing potential customers with your freestyle, outside the box thinking. But, today I don’t feel like it. With the dreariness of a long Chicago winter ahead, and days like this, here is a list of five SEO strategies that can pass the time and still help you market your business.

Link Building – This is one of our premier SEO services for our clients. It’s the strategy (art) of connecting with relevant sites and having them link back to your site because you have something important to share; like an idea, product, or service. Link Building is my #1 favorite lazy day SEO activity. I turn on a movie or play a few albums, and just plug away at the computer. Most of link building is research, and reaching out to websites. It takes a while, but it is the backbone of search engine optimization. Plus, you can get in the zone and make a lot of progress when not distracted with the dreary outside world.

Blog Writing – Considering our last post, you can look for inspiration in anything to promote your website with a new blog post. A grey day is no exception (re: this post). Grab a hot beverage and just write. Try to keep it loose and comfortable. Come up with a few topics you haven’t blogged about in a while, and give a few reminders and updates to your readers.

Social Media Promotions – From a marketing standpoint, this is a slam dunk for local businesses that are social media savvy. In order to get a few extra followers, likes, and shares; target the people nearby passing the rainy day blues in front of their computers. Offer a promotion that will warm them up a bit. For example, “Rainy Day Special – The first five people to repost this on their wall receive two free movie passes, Starbucks Giftcard, etc

We are almost at the two year anniversary of our SEO Blog on the Evolving Interactive website. In the search marketing industry, a lot can change in a period of weeks, let alone two whole years. (Check back with us on January 14 2012 for a special blog post.) However, even in this ever changing industry, there is a golden rule that everyone, SEO’s and small businesses alike, should follow. Optimize your website for your customers first, and the search engines second.

In the early days of search, the black hat tactics that made a website look juicy to a search engine seem archaic and obvious now. Keyword stuffing, putting colored keywords on a same color background, spamming comment boards (this still happens, sadly and comically); and the list goes on. All of these tactics were used to help boost the strength of a website that really had nothing to offer to people / potential customers once they got to the site. As search engines caught on to these “strategies