Content expansion is the best thing you can do for your website right now, from an SEO perspective. Get creative and think of all of the ways you can add valuable content to your site that will appeal to your users. Have you thought about adding videos to your site? You should! Videos that peak your users interest are valuable, and can be more engaging than infographics and text.
When videos are engaging and educational for the user, people are more likely to share them. The primary focus when creating a video for your site is to make sure that it is quick to load for the user, mobile friendly, and containing simple content.
It is not necessary for your video to go viral in order for it to get attention, or even provide a few links back to your site. You want informative videos that provide useful information for the people searching for your topic. Your content can target a specific demographic, and should engage your audience with the information. The method of relaying the information is up to you. Get creative in order to build an audience for your specific video. By discussing the subject in a unique or entertaining way, you can ensure more traffic for your topic, which can translate into traffic to your website.
When deciding which platform to share your video, most use social video platforms such as YouTube or Vimeo. These sites are perfect for getting your video in front of a large audience, and can easily be embedded on your site. Videos related to specific search queries will often show up in the search results, and can lead to direct traffic.
The best option then when sharing a video would be either having an embedded link on your site through self-hosting or by hosting through a paid third party provider. Some examples of a video third party provider are Videyard, Vzaar, Vimeopro, Viddler, Wistia, Brightcove, Oculu, and Bitsontherun.
Ideally, your video becomes a topic of conversation, a shared piece of information, or a resource for topics on similar websites. Your video should be instructive, enjoyable, and to the point.