All posts tagged seo content

Content expansion is the best thing you can do for your website right now, from an SEO perspective. Get creative and think of all of the ways you can add valuable content to your site that will appeal to your users. Have you thought about adding videos to your site? You should! Videos that peak your users interest are valuable, and can be more engaging than infographics and text.

When videos are engaging and educational for the user, people are more likely to share them.  The primary focus when creating a video for your site is to make sure that it is quick to load for the user, mobile friendly, and containing simple content.

It is not necessary for your video to go viral in order for it to get attention, or even provide a few links back to your site. You want informative videos that provide useful information for the people searching for your topic. Your content can target a specific demographic, and should engage your audience with the information. The method of relaying the information is up to you. Get creative in order to build an audience for your specific video. By discussing the subject in a unique or entertaining way, you can ensure more traffic for your topic, which can translate into traffic to your website.

When deciding which platform to share your video, most use social video platforms such as YouTube or Vimeo. These sites are perfect for getting your video in front of a large audience, and can easily be embedded on your site.  Videos related to specific search queries will often show up in the search results, and can lead to direct traffic.

The best option then when sharing a video would be either having an embedded link on your site through self-hosting or by hosting through a paid third party provider. Some examples of a video third party provider are Videyard, Vzaar, Vimeopro, Viddler, Wistia, Brightcove, Oculu, and Bitsontherun.

Ideally, your video becomes a topic of conversation, a shared piece of information, or a resource for topics on similar websites. Your video should be instructive, enjoyable, and to the point.

In order to get the maximum effect from your website, it needs to be search-engine friendly. So search engine optimization (SEO) is very important. When you type a word or phrase in a search engine, it scours the web to find sites with relevant content. Sites the search engine considers the most relevant – the one’s with content related to the search term – are listed at the top.

Notice how the emphasis in SEO is content and not graphics or flash. If you wanted your site to be an SEO shrine, you’d have a bunch of pages with only relevant phrases and words. Sure, that site would rank high, but the bounce rate would be outrageous. That’s why you need a balance between good design and relevant, keyword-heavy content with SEO writing.

Using keywords and keyword phrases is probably the most effective way to maximize SEO. The more keywords you use, the more search engines will recognize your site as relevant and you’ll be ranked higher. Another thing that increases SEO is link building; this not only builds traffic to your site (inbound links), it helps you make friends (outbound links) with relevant content. If they like your work, they’re most likely to link back to you.

Maximizing activity to your site can seem pretty daunting. Just keep in mind what’s most important – relevant content and links – and you’ll be slowly crawling to the top of those search results.

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